The NEDBANK IMC 2026 SHIFT HAPPENS
FIND YOUR COMMUNITY
Who are your people?
We all belong to different communities – from Fitness and Style to Beauty, Tech and Pioneer. But the community you think you belong to might not always be the one that truly reflects you.
Find Your Community is a quick, interactive game designed to reveal where you naturally fit. Choose the three statements that resonate most with you, and let the game match your answers to one of our five communities.
Why does it matter?
For you, it’s a chance to discover something about yourself and maybe challenge the community you thought you belonged to.
For your brand, it’s an opportunity to understand who your audience really is beyond demographics: what they care about, how they behave and where their interests naturally overlap.
And that’s where the data comes in.
Every response helps us build a richer picture of the communities represented at IMC. By bringing those responses together, we can see which communities are growing, where interests intersect and what behaviours are shaping the people in the room. Play the game. Find your community. Add your perspective to the bigger picture.
CREATOR JOURNAL
The Creator Journal is the answer to the complexities of starting your journey as a content creator in South Africa.
Through research, expert opinions and specifically curated content, the Creator Journal is a one-stop-shop that explains the entire eco-system of content creation and influencer marketing for the beginner and an important benchmarking course for intermediate and expert creators.
Welcome to the Creator Journal by Style ID Africa.
BUSINESS OF INFLUENCE
The Business of Influence is Style ID Africa’s flagship podcast where culture meets commerce in the ever-evolving world of digital influence. We spotlight African creators, marketers, and industry leaders who are shaping the future of content and storytelling.
Each episode unpacks real strategies, lived experiences, and the business behind building impactful personal brands. Whether you’re a rising influencer, brand strategist, or just curious about the creator economy, this podcast is your go-to guide for navigating influence with purpose and power.
ABOUT STYLE iD AFRICA
We make sense of culture, communities and influence.
Style ID Africa is a strategic marketing and intelligence partner helping brands understand and connect with the people, behaviours and cultural shifts shaping Africa today.
Through our work across intelligence, client service and new business, we turn cultural signals and audience behaviours into insights that help brands make smarter, more relevant decisions.
Because knowing who your audience is only the beginning. Understanding what moves them is where the real value lies.
Get IN TOUCH
Ready to maximise your brand’s influence?
Fill in your details below and a member of our Business Development team will be in touch to explore how Style ID Africa can help you connect, engage, and grow.