Big Brands Are Losing. South Africa’s Shoppers Are Choosing Local, and the Data Finally Proves It.

There is a quiet reversal happening on South African supermarket shelves that most multinational brand owners have not yet absorbed. For years, the assumption inside…
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Why Relatability Has Replaced Aspiration as Cultural Currency

It’s the start of the year, which usually puts me into two modes at the same time.
On the one hand, I’m paying attention to what the markets are signalling….

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